Australian Rules Football (AFL) is evolving — not just in the game you play, but in what your team wears. In 2025, more clubs are turning to custom AFL jerseys (or jumpers / guernseys) to strengthen identity, boost performance and engage fans like never before. Here’s why this trend is gaining momentum — and what to focus on if you’re ordering your next season kit.
Performance Meets Identity
The modern custom AFL jersey isn’t just about your team colours on a sleeveless top. It has to perform under heat, tackles and sprints — while giving players pride in their identity. For example, fabric choices now emphasise moisture-wicking, durability and stretch to allow full range of movement.
Meanwhile, design choices let clubs tell their story: heritage rounds, special edition prints, and unique branding make the jersey more than just gear — it becomes a symbol.
Key Features in Custom AFL Jerseys
Here are some of the most sought-after features in today’s custom AFL kits:
Fabric / Material: Breathable mesh or interlock fabrics (150-200 gsm+) with UV treatment or anti-odor finishes.
Print & Decoration: Full sublimation printing (for complex, full-colour designs), silk-screen for bold blocks, silicone/rubber logos or 3D embroidery for premium feel.
Fit & Construction: Ergonomic fit that avoids loose fabric (to prevent grabbing), reinforced seams, stretch panels to support dynamic movement.
Customization Options: Club logo, player number/back detail, sponsor branding, unique colour combinations, special trims and sizing for juniors & women.
Durability & Maintenance: Designs that retain colour, print doesn’t crack, fabric holds shape after multiple washes.
Why More Clubs Are Going Custom
Branding & Fan Engagement: A custom jersey gives your club a unique look and marketable product. Fans are more likely to buy replica versions or be engaged when the kit feels special.
Team Unity & Professionalism: When players wear well-fitting, visually distinct kits, they feel part of something cohesive — which can boost performance and team morale.
Flexibility: With modern production, even smaller clubs can access custom kits at reasonable minimums, enabling special rounds (heritage, indigenous design) or short-run designs.
Merchandising Opportunity: Custom kits allow clubs to release “limited edition” versions, alternate colourways, or community-themed versions to increase revenue and visibility.
Ordering Considerations for Your Next Kit
If your club is ready to order a custom AFL jersey, here are things you should plan:
Artwork & Branding: Prepare high-resolution logo files, decide on number font and placement, sponsor logos and any special graphics.
Colour Scheme & Inspiration: Choose primary, secondary colours, consider clash/away kits. Some leagues require “away” colours to differ enough.
Fabric & Fit Choice: Decide whether you want higher-end fabric or standard, long vs short sleeves, mesh vs interlock.
Print & Decoration Method: For complex graphics go with sublimation; for simpler blocks and logos silk-screen may be more cost-effective.
Sizes & Demographics: Make sure you cover all player groups (seniors, reserves, women, juniors) with appropriate size charts.
Minimum Order & Lead Time: Understand the manufacturer’s minimum quantity and the expected production & delivery time.
Maintenance & Aftercare: Make sure the kit is easy to care for — instructions for washing, print durability, etc.
Merchandising Plan: If you plan to sell replicas, design the kit with both performance and fan versions in mind.
Custom AFL jerseys are no longer optional — for many teams they’re a necessity to stand out, build identity and perform at their best. If you’re gearing up for your next season, invest in a design that looks great, fits well and tells your club’s story.
